Which company makes silly putty

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Updated January 31, Featured Video. In , the chemical engineer for General Electric added a bit of boric acid to silicon oil. He noticed that the compound polymerized to form a resilient, flexible material that was almost like rubber.

A toy store owner named Ruth Fallgatter caught wind of the goo and decided to carry it in her New Haven, Conn. Eventually, she lost interest in the product. However, a marketing consultant named Peter Hodgson was more than happy to take it off her hands.

Spring was arriving, Hodgson needed a promotional hook, and what would sell a new toy better than a commercial holiday like Easter? Thanks to the New Yorker , Hodgson received more than , orders in three days. But Silly Putty really took off once the savvy marketing man identified a more lucrative customer base: children. Silicone, a main ingredient in silly putty, was put on ration hurting his business. In a year later the restriction on silicone was lifted and silly putty production resumed.

In the beginning of its production its target market was mainly adults, however, by the majority of the consumers were ages In Hodgson produced the first televised commercial for silly putty showing on the Howdy Doody Show.

Silly putty went to the moon in with Apollo 8 astronauts. Peter Hodgson, died in A year later, Binney and Smith, the makers of Crayola products, acquired the rights to silly putty. By , silly putty pushed sales over two million eggs annually.

Read what you need to know about our industry portal chemeurope. My watch list my. My watch list My saved searches My saved topics My newsletter Register free of charge. Keep logged in. Cookies deactivated. To use all functions of this page, please activate cookies in your browser. Login Register. When he dropped boric acid into silicone oil, he got a substance that was stretchier and bouncier than rubber, with a weird added feature: When you flattened it against a newspaper or comic-book page, it picked up a perfect copy of the print it touched.

Astronauts on the Apollo 8 moon mission even used the goo to keep their tools secure in zero gravity! Although Silly Putty is very stretchy, it also breaks cleanly and, strangely enough, even shatters if hit with enough force. In , a graduate student at Alfred University in New York state dropped a pound ball of Silly Putty from the roof of a campus building to see what would happen: Would it bounce, break, or just turn into a giant pancake?

The massive ball dropped, bounced about eight feet into the air, and then shattered when it hit the ground the second time!