What makes lux beautiful




















All Fragrance-Free. Sea Salt, a natural exfoliant, eliminates and promotes healthy circulation. Avocado, Peppermint and Eucalyptus Oils create a tingly-cool sensation, invigorating your scalp and senses.

Aloe Leaf Juice hydrates, nourishes and softens hair. Step 2: Apply conditioner through the length and ends of hair. Step 3: Rinse and follow with Detangling Toning Mist for best results. How To Use: After cleansing morning and evening, mist toner on skin and wipe away any excess residue with a cotton pad, avoiding the eye area.

Follow with your skin treatment. Ideal as a protective skin refresher after exercise or travel. Pajama Paste. Splendid Dirt. Sundae Best Chocolate. Guacstar Avocado. Pudding Apeel. Matcha Purify. Will Dew. Sand Your Ground. Mighty Tighty. Mighty Brighty. What it Is: Natural and indulgent weekly face masks that care for your skin in the most scrumptious manner. How it Works: Each mask has its own unique benefits in a dreamy scent that's almost good enough to eat. Sundae Best softens and smooths skin while boosting regeneration with CoQ It's the chocolate-lovers pick.

Pajama Paste uses honey and oats to hydrate while reducing skin redness. Ideal for those with rosacea. Splendid Dirt deep cleanses and shrinks pores using skin-nourishing, enzyme-full pumpkin puree. You glow! I have to make sure that I can honestly say, I did my bit. We all need to continue doing what's right in fighting for justice. And with the campaign my team has been working on, I am certain we will bring light to such issues beyond my case.

I encourage everyone to unapologetically claim who they are and never waiver, no matter what society says. Thank you to my fellow South Africans who have stood by me through this journey. I will not cower. Marilyn Monroe and Liz Taylor were outspoken Lux ambassadors, just to name a few. LUX also has a strong purpose and is willing to stand behind its beliefs. Which means standing by all women. Caster Semenya is just one of those women. The pleasant fragrance, colorful packaging and beauty enhancing ingredients etc.

The soap has managed to rope in the top celebrities to endorse its rand and let audience believe that the soap is essential for getting as beautiful as stars. Although the brand is endorsed by celebrities the packaging displays picture of international models.

The brand plays strongly on celebrity endorsements. A successful re launch in , supported by strong advertising, highlighted the improvements Lux had made in product quality and the use of fine fragrances, responding to growing consumer sophistication and the search for value.

In Brazil and Thailand an increasing number of consumers are moving to liquid soap — a segment in which Lux is under-performing. Almost there! Please complete this form and click the Download button to gain instant access. Close Download.



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