The first says your bar is your dream--your hard work--so you should name it anything you want. The second approach to naming says your moniker is the first and greatest form of advertising for your drinking establishment. You wouldn't consider going to bar called Romp if you just wanted a quiet drink. O'Harro advises that your name should exemplify your concept. High energy? Low energy? Singles bar?
What exactly am I going to be? Then, what's the name of this business going to be? I would do tremendous research to try to come up with a name that literally fits with the concept. When coming up with different names, don't stop until you love at least three.
In your brainstorming sessions, keep these three questions in mind:. It's time to start planning how you're going to get people into your bar to enjoy it. Just like any other aspect of operating your bar, marketing is an ongoing process.
Many bar owners think marketing is the most fun and exciting aspect of running a bar. The entrepreneurs we interviewed agreed that advertising in the media didn't bring as much reward for the cost as it does for many other types of businesses. Generating a buzz for your bar will mostly come from word-of-mouth and the special promotions you set up.
It's not necessarily terminal. There are still ways to get some advertising and marketing out there without spending a ton of money. But anytime you reach into your own pocket to buy advertising for a bar, it's not good. Everything is happening. The bar is alive. Your employees love working there. They are talking and saying great things about the place, and that is passed on to your customers. The customers love being there, and they tell other customers. If you can get to that point, it's just priceless.
So what are some ways to generate word-of-mouth buzz? You can get involved in community events and charity functions to gain exposure. You can launch a direct-mail campaign with a newsletter for regular customers, develop a website, and use any other creative marketing techniques you can dream up. A great way to promote your bar is to create special internal promotions. If you fully developed your bar's concept, your promotions and events will seem so natural you may even take them for granted.
Colvin, a neighborhood bar owner in Niles, Michigan, got into the bar business because he loves to play pool. We [also] have a couple of hayrides every year, and people get a kick out of them," says Colvin. Once you have established what your promotions will be, it's time to start making them happen.
After you bar is up and running, you'll have a better idea of what nights need a little boost. Most bars are busy on Friday and Saturday nights, with Thursdays coming in third place.
You might decide you need to pump up business on Monday or Tuesday, so pick one day and keep it going until you have established enough regular business to move the promotions to a different day.
Promoting your bar can be fun and creative. During a promotion and after it's over, ask your customers and your employees for feedback and critiques. Of course, your sales will give you a lot of the information you're looking for, too. Entrepreneur Staff. Anna Johansson. Jason Feifer. Mark Vickery. Eric Hanson. Skip to content Profile Avatar. Subscribe to Entrepreneur. Magazine Subscriptions. By Entrepreneur Staff. More About Starting a Business. Entrepreneur Staff Nov 11, Starting a Business.
Anna Johansson Nov 11, Young Entrepreneur. Jason Feifer Nov 10, Latest on Entrepreneur. Attention to detail is key. Master the basics, constantly look for new ways to improve the club to give you customers the best night out possible and you could find yourself with a very profitable business. Have a nightclub event coming up? Billetto is an event ticketing platform that lets anyone set up a beautiful event page in a matter of minutes.
Easily embed videos, add images, and style your page as you like. Every event page on Billetto is designed to look great on all devices - mobile, tablet, or computer. With Billetto, you can sell paid tickets, register guests, accept donations, or offer merchandise and food vouchers.
Get started below or learn more about Billetto features. How to Manage a Nightclub Many people dream of owning their own nightclub at some stage of their lives. This will not work. To make a nightclub popular and to keep it that way, there are a few things you will need to bear in mind: 1. Keep them wanting more Some of the most successful nightclubs do not open every night of the week, or even five nights a week.
Be selective To further increase the exclusivity of the nightclub, make the door tough to get in. Hire top-notch staff To keep your customers happy and reduce losses, invest in your staff. Nurture your best customers If you are lucky enough to gain some high-profile customers, respect and maintain their privacy.
Down the line, you might even work together on special promotions or marketing campaigns. To encourage customers to come in during the week, most bar owners have a schedule of regular promotions and events like happy hour, game night, and karaoke. The customer experience at your bar makes or breaks your business. Customers remember an inattentive or rude bartender, and the poorer your service, the less likely they are to come back.
When hiring and training your employees, make sure they have a genuine manner and a customer-first attitude. Additionally, get feedback from customers as often as possible, so you can see, control, and improve the perception of your bar. And remember, keep your employees happy and they will keep your guests happy. Additionally, having analytics software allows you to evaluate your sales, look for trends, and better forecast inventory.
Making decisions based on your data can help your bar grow. Have you ever picked up a drink menu and felt overwhelmed? Sometimes, having too many options can have a negative effect on customers. It can also make your costs skyrocket because of the increase in inventory and potential for waste. So keep your menu simple when you open and test out drinks by featuring a new item on a weekly or monthly basis.
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